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FMCG Branding Project
Troy Foods
Troy Foods is a premium UK based food and condiment manufacturer, supplying supermarkets with mayonnaise, salads, vegetables and more. I was hired as a branding and graphic designer to create the foundations of a potential new line of vegan mayo's.
Brief
My brief was to design the branding and labels for a new vegan mayo brand called Ben and Abi squarely targeted and gen-z and millennials. In the past, larger brands in the food and fmcg space have created distrust for the consumer in the market. This product was to convey a message of a more relatable product to that of the consumer. The range was to include: Original, Sriracha, Garlic, Chipotle and Harissa flavours.
The Range
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